Category Archives: Uncategorized

***Disclaimer:  this post has nothing to do with my recent Twitter update regarding publishing related to advertising.*** There’s a small spot between a rock and hard place I’ve recently found myself between and I’d like for you to weigh in … Continue reading →

I feel like this is the story of my life. The topic of every conversation and quite honestly, I wish more people would just “get it” and stop trying to work the system. But alas, I shall bring it to … Continue reading →

I promise you. I will get better at this blogging thing! We’re pretty regular in the AO offices with keeping the AtlantaOccasions.com blog up-to-date, but allotting the time to spend on my marketing rants and raves has been somewhat of … Continue reading →

There’s an upcoming event in Atlanta for Wedding Professionals that’s all about business plans. Although, the thought of writing one kind of brings one back to college paper writing days, my journey to Atlanta Occasions started as a direct result … Continue reading →

Walmart is good for one thing. People watching. No wait, two things… midnight runs to buy the movie Twilight when you realize you can’t stream it live from Netflix (yes, that really happened). I used to shop at Walmart. I … Continue reading →

Let’s just get one thing straight. It’s not the job of your potential customers to keep track of your marketing efforts, it’s yours. So don’t leave their response to the question “How did you hear about us?” open for interpretation. … Continue reading →

I’m turning over a new leaf, launching a new version of myself, morphing this blog into a soapbox of sorts (still with all the great marketing advice, plus more) and rearranging how I function on a daily basis. Heather 2.0 … Continue reading →

This post is a no-brainer. It’s deadline week for me and I’m swamped. So, I’ll just pass on this absolutely fabulous video I found online about truths regarding magazines. Watch and Learn…..

In life, the saying often goes “don’t put all of your eggs in one basket.” It’s true. And for good reasons. Take a lesson from the Bernie Madoff scandal. Many of those investors trusted the majority of their money to … Continue reading →

The other day I had a conversation with a local business owner who shall remain nameless. He was interested in finding out about advertising and as always I asked “what are you currently doing to promote your business?” His first … Continue reading →