Category Archives: Marketing

Websites & Blogs: To combine or not to combine?

Posted on February 11, 2011 by Heather Vreeland

So it’s been a bit since I last posted and I do believe the cardinal sin of blogging is to not blog regularly and then apologize to readers for not blogging regularly…. so, sue me. Besides being the Publisher & … Continue reading →

Posted in Marketing | 5 Comments

How to Make a Small Business Marketing Plan

Posted on November 9, 2010 by Heather Vreeland

Hello from gorgeous LA!  I’m up early for once in my life (eh hem, because my body thinks it’s three hours later than it actually is here) so for the attendees of The Party Goddess Uncensored, and everyone else who … Continue reading →

Posted in Marketing | Tagged , , , , , | 1 Comment

Ways to Track Print Advertising

Posted on September 24, 2010 by Heather Vreeland

Print advertising is a strong medium for reaching the masses, but since the inception of the internet, it’s gotten a bad wrap because there’s simply no “google analytics” for print and you’ve got to put more effort into tracking it’s … Continue reading →

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Marketing Mistakes 101: Relying only on Word-of-Mouth & Referrals

Posted on August 11, 2010 by Heather Vreeland

This is going to be a touchy subject.  Why?  Because small business owners are notorious for relying wholeheartedly on word-of-mouth marketing and referrals from past clients and other vendors to build their business.  Though it’s not my intention to rain … Continue reading →

Posted in Marketing | Tagged , , , , | 3 Comments

Your Marketing Engine Mechanic

Posted on February 4, 2010 by Heather Vreeland

Three years ago (October of 2006 to be exact) I attended a BNI meeting in Stockbridge Georgia after I first moved to Atlanta. I didn’t know anyone but looked the group up on the internet and found the chapter near … Continue reading →

Posted in Advertising, Marketing | Leave a comment