Author Archives: Heather Vreeland

What If There Were No Advertising?

Posted on September 13, 2010 by Heather Vreeland

Most of you are so quick to think that advertising doesn’t work for your business so, I have a question for you. What if there were no advertising available in this world? What would you do? Let’s hypothesize a bit … Continue reading →

Posted in Advertising | 1 Comment

Custom Publishing Brochures and your Marketing Plan

Posted on August 17, 2010 by Heather Vreeland

Let’s just jump right into the heart of the matter here. Marketing is two faced (in a good way though, I promise). There’s internal marketing and external marketing and each have their role in building your business. External Marketing utilizes … Continue reading →

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Marketing Mistakes 101: Relying only on Word-of-Mouth & Referrals

Posted on August 11, 2010 by Heather Vreeland

This is going to be a touchy subject. Why? Because small business owners are notorious for relying wholeheartedly on word-of-mouth marketing and referrals from past clients and other vendors to build their business. Though it’s not my intention to rain … Continue reading →

To Publish or Not to Publish, That is the Question.

Posted on July 26, 2010 by Heather Vreeland

***Disclaimer: this post has nothing to do with my recent Twitter update regarding publishing related to advertising.*** There’s a small spot between a rock and hard place I’ve recently found myself between and I’d like for you to weigh in … Continue reading →

Posted in Uncategorized | 3 Comments

SWAG: Make it Memorable

Posted on June 17, 2010 by Heather Vreeland

I’ve been wanting to post this blog since my last issue release party in January. We had a big event at the venue featured on the cover and gave swag bags to all the attendees. Each of my Occasions Magazine … Continue reading →

You can ALWAYS get something cheaper

Posted on May 18, 2010 by Heather Vreeland

I feel like this is the story of my life. The topic of every conversation and quite honestly, I wish more people would just “get it” and stop trying to work the system. But alas, I shall bring it to … Continue reading →

Posted in Uncategorized | 2 Comments

Editorial Integrity : Writing for the Reason not the Reward

Posted on March 27, 2010 by Heather Vreeland

I’ve been doing a lot of soul searching about editorial integrity lately. I came from a background in Broadcast Journalism, but I never quite “got it” until I became the person responsible for generating editorial for an entire magazine. Now, … Continue reading →

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Go with the People You Know

Posted on March 24, 2010 by Heather Vreeland

I promise you. I will get better at this blogging thing! We’re pretty regular in the AO offices with keeping the AtlantaOccasions.com blog up-to-date, but allotting the time to spend on my marketing rants and raves has been somewhat of … Continue reading →

Posted in Uncategorized | 1 Comment

The Story of Me

Posted on February 12, 2010 by Heather Vreeland

There’s an upcoming event in Atlanta for Wedding Professionals that’s all about business plans. Although, the thought of writing one kind of brings one back to college paper writing days, my journey to Atlanta Occasions started as a direct result … Continue reading →

Posted in Uncategorized | 5 Comments

Your Marketing Engine Mechanic

Posted on February 4, 2010 by Heather Vreeland

Three years ago (October of 2006 to be exact) I attended a BNI meeting in Stockbridge Georgia after I first moved to Atlanta. I didn’t know anyone but looked the group up on the internet and found the chapter near … Continue reading →

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